Lionel Messi & Socios.com $20 Million Deal

Lionel Messi & Socios.com $20 Million Deal

Lionel Messi, the 7-time soccer Ballon d’Or winner and Argentine and Barcelona legend, has become a brand ambassador for Socios.com, a digital fan token firm that has over 100 professional sports clubs signed up.

The deal is said to be worth $20m to the now Paris St Germain player, but payment is not thought to be made by cryptocurrency as the player’s wages are reported to be.

The 3-year deal will see Messi, Argentina captain, participate in the firm’s promotional activities the world over ahead of the soccer world cup that starts in November in Qatar.

Socios is one of the biggest and most well-known firms within the fast-expanding cryptocurrency industry, and many firms are trying to sign up sports stars and celebrities that are household names to boost their profile.

Their site states you can expect to ‘get your voice heard, your passion recognized. Influence your team, play exclusive games and win once in a lifetime experiences, all from one app’.

Once you have bought tokens, you have the chance to sell them at any time just like shares and can buy tokens in as many clubs as you want, not just those you support. If you think a club is going to start doing well, it could be a good time to buy tokens before selling if you think they may go through a bad patch.

As well as Paris St Germain, Messi’s former club Barcelona, Italian giants Juventus, AC Milan and Roma as well as English Premier League sides Manchester City, Arsenal and Everton have tokens along with current Spanish champions Atletico Madrid.

Messi commented “Fans are entitled to recognition for showing their support for their team, the fan experience with Socios goes that extra mile. I am proud to be a brand ambassador for Socios.”

The firm posted a video welcoming Lionel Messi to the team. The ‘fan tokens’ that supporters of teams that have signed up can buy are described on their website as ‘digital assets’ which are held on the Ethereum blockchain via a secure ledger.

Fans who own these have the right to vote on the important decisions regarding their club and get other perks besides.

Although these decisions aren’t based on the daily running of a club, items such as music played during a match and how the team bus appears are just 2 examples of what some fans can vote on.

These tokens provide revenues for the clubs but do not give owners shares in the club themselves. Messi’s club team, Paris St Germain, is one of the most high-profile to have signed up and has the likes of Neymar and Mbappe on their books as well.

The fan token for PSG as they are known is worth over $13. There are currently over 130 teams to buy tokens for on the Socios Marketplace.

The Crypto and NFT markets are seeing exponential growth and Socios has found a way to take it one step further, offering perks from buyers’ favorite clubs in return for an investment.

Expect to see more high-profile sports stars and other celebrities sign up to Socios and similar sites in the not too distant future as the industry continues to strengthen.

Related News

Aliante Casino Player Win over $100k

Aliante Casino Player Wins Over $100K

Consistency can help a winner. If a player goes to the same casino for some time and plays the same game in a row then their chances are pretty good when it…
Nov 30, 2022 Business
Macau Stocks Rise After New Licenses Granted

Macau Stocks Rise After New Licenses Granted

Recently, the Chinese government has been cracking down on gaming which is why prominent Macau casino operators were worried about their licenses. But once the government decided to give out new ones…
Nov 29, 2022 Business
Temporary Danville Casino to Open in 2023

Temporary Danville Casino to Open in 2023

Big brands never sit still and this is especially true in the world of casinos. Caesar’s Entertainment is one such name and recently it has been expanding. There’s a Danville project waiting…
Business
NY Man Lands $925K Jackpot

NY Man Lands $925K Jackpot

There are lots of casinos across the US, but most people think of Vegas when you mention the casino industry in the state. There’s a casino in Yonkers NY and it’s called…
Nov 28, 2022 Business
Mayfair to Have Metropolitan Gaming Casino

Mayfair to Have Metropolitan Gaming Casino

The UK has its fair share of casinos and it’s one of the most important markets of the casino industry. London is host to some pretty big brand names, and Metropolitan Gaming…
Nov 24, 2022 Business
Philadelphia Casino Gets New Millionaire

Philadelphia Casino Gets New Millionaire

Philadelphia has its fair share of casinos which is why it’s popular with casino players. These casinos are loaded with games and sometimes there’s a win and a lucky recipient. Recently, the…
Nov 22, 2022 Business
Biloxi Casino Gets Another Winner

Biloxi Casino Gets Another Winner

Casinos and winners go hand in hand. There’s hardly a casino in the world where players don’t win. Naturally, some of the win big while others win small, but all of them…
Business
Southland Casino Dedicates $25K to Local School

Southland Casino Dedicates $25K to Local School

Casinos are established pretty much everywhere in the United States. They are known for entertaining casino enthusiasts and regular visitors. But they also give back to the community they’re a part of…
Nov 15, 2022 Business
California Player Hits 13 Million Jackpot

California Player Hits $1.3 Million Jackpot

California has its fair share of casinos as well as casino fans. They like visiting these venues and playing a variety of games. One such casino is the Chukchansi Gold Resort and…
Nov 10, 2022 Business
Covid

Macau MGM Casino Opens After Negative COVID Tests

Recently China has introduced new coronavirus measures which is why new cases are being locked down. This happened in MGM Cotai, an MGM casino in Macau, just because of a single COVID…
Nov 04, 2022 Business
OSF and Gotta Love Miami Hosted Casino Charity

OSF and Gotta Love Miami Hosted Casino Charity

Casinos and casino games are associated with fun and excitement. Jackpots and huge prizes come to mind when you mention casino games to someone. But did you know that casino games can…
Nov 02, 2022 Business
Illinois Casino Industry With a Comeback

Illinois Casino Industry With a Comeback

The state of Illinois has its fair share of casinos and is looking to expand by building new ones. Riverboats are rather popular in the state, but they will soon be replaced…
Nov 01, 2022 Business